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ClearScore Mortgages
A clearer pricing page that sends more people into the trial.
Pricing — 1440
Marketing site
The 30-second version
Role
Product Designer
Team
1 marketer, 2 engineers
Timeline
3 weeks
Platform
Web & Mobile
Problem
Visitors compared plans in a table they had to scroll sideways, and many left without starting a trial.
+18%
trial starts
−22%
pricing bounce
0
new support tickets
The challenge
Marketing, the app and the pitch deck each used a different version of the brand, and all three were technically correct.
Bagla had a brand made for a website and a product made by engineers, and the two had never been introduced. The app looked like a different company to the one people had signed up to.
We made the identity and the interface in the same pass — one type scale, one palette, one set of components — so the launch screen and the billing page finally come from the same place.
Built to Convert
Scroll-triggered reveals keep momentum building toward the close, so by the time visitors reach the footer, starting a project feels like the obvious next step rather than a hard sell.
Outcome
One set of files that every team now builds from.
We stopped redrawing the logo for every screen.
Ines Bagla, Founder
Screens
Screen 01
1600 × 1000
Screen 02
1600 × 1000
Screen 03
1600 × 1000
Screen 04
1600 × 1000
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