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Stears Election
A clearer pricing page that sends more people into the trial.
Pricing — 1440
Marketing site
The 30-second version
Role
Product Designer
Team
1 marketer, 2 engineers
Timeline
3 weeks
Platform
Web & Mobile
Problem
Visitors compared plans in a table they had to scroll sideways, and many left without starting a trial.
+18%
trial starts
−22%
pricing bounce
0
new support tickets
The Brief
Overview
Hydra came to us to turn their climate-tech story into something as urgent as their mission. We rebuilt the site around landscape photography, plain-spoken language, and a single clear path for visitors ready to start a clean-energy project.
The Challenge
The legacy site read as corporate and dated, burying the mission behind stock imagery and dense copy. Visitors rarely made it past the fold, and the handful who did had no obvious way to reach out and start a conversation with the team.
Solution
We stripped the layout down to a single scrolling narrative, paired wide turbine and field photography with short, direct statements, and closed every section with the same confident call to action: start a project.
Built to Convert
Scroll-triggered reveals keep momentum building toward the close, so by the time visitors reach the footer, starting a project feels like the obvious next step rather than a hard sell.
Screens
Screen 01
1600 × 1000
Screen 02
1600 × 1000
Screen 03
1600 × 1000
Screen 04
1600 × 1000
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